So here’s 21 ideas for social media content to help you shake things up. Chances are, you have multiple types of customers. Please can you help me out? Once you know your audience then your life will get a lot easier. Be informative vs.sales-y. I’d be happy to chat about this if you’re interested. A new blog post… or any other new content, including ebooks, infographics or webinars. If you’re just not sure about some of these steps, you’re not alone. Many social media groups allow you to introduce yourself, who you are, and what your business does. Be sure the content you're writing for your business blog is valuable and will connect with your audience. Look at the demographics of major social platforms and you’ll see where you can be the most effective. Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. The following sections will give you some ideas on what to share on your business’ new social media accounts. Tell about your brand story; the past, present, and even the future. It’s not worth your time unless it doesn’t take you much time. As a business owner, you wouldn't launch a new product onto a more traditional marketplace without some in-depth market research first - don't ignore this on social media. What interests them? As a business owner, you wouldn?t launch a new product onto a more traditional marketplace without some in-depth market research first ? You may not have thought about your audience or haven’t had time to think about it which is understandable. Please check your entries and try again. Social media is a big part of that. Take the opportunity but always read the rules of groups you post in before you start posting. Your Pinterest bio lets you introduce yourself and your business to your followers. Privacy Policy | Terms of Service | Affiliate Disclosure. Thank you for your submission. Both parties can ask each other questions, repost each other’s content and work on forming relationships. As a top article on the Allee Creative blog when it was first written in 2012, we have updated the post with additional ideas for 2019. Think of ways to gather email addresses to start building your list and then focus on the social media channels where your potential customers hang out. Everyone wants to know who they’re supporting. If you ask questions and let others in and give them the chance to lead the conversation, you’ll most likely make a new friend.”. Your first day or week at a new social media job should be spent doing a lot of listening and learning. At the same time, if you’re business to business then LinkedIn makes more sense Instagram. Just as you don’t want to sift through drawn-out introductions, information and text, neither does your audience. Please check your email for further instructions. Think about your audience using each social media channel you’re a part of. To put it all together, here are eight best practices for successfully engaging customers and promoting your small business through social media. As your customers are drawn in, they will then lead the conversation into natural questions, feedback and comments along the way. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. Mix it up now and again but never let your social media presence become only about you. You can watch how things develop, see how other people do it and learn from their mistakes. Document the process you went through to make it. Facebook, Twitter, Instagram) allow businesses to target specific groups, often in particular locations 3. free or low-cost- many forms of social media are free for business, and paid options are usually low-cost 4. personal- social media allow you to communicate on a personal basis with individual customers and groups 5. fa… Send then a link to your website (or social media channels) and ask if they’d be open to joining your mailing list, following your page(s) and spreading the word about your new company. So before I talk about the type of content to produce, I offer you the following list of suggestions to consider before jumping on the proverbial social media bandwagon: Once you have your initial social media channels set up, it’s time to think about what to say (content calendars are perfect for this and a rock-solid distribution strategy will also help). With a properly formed social media post and a regular schedule, you’ll start seeing results on social media. Yes, it can be a great tool for business, but keep it light and natural. The best way to make a name or your business on social media is to be present. Social media listening is just as important (if not more so) as your initial content. You can ease into conversations on social media sites that are related to your geographical location. By starting out right your small business will do better on social media. Go social! How do i introduce my business to people out there, so i can get clients. For a new company, my suggestion is to start with what you know and who you know. It’s all about your customers–whether we’re talking sales, services or social media channels. It will help give others ideas on what’s possible with your product. You won’t see any results and it’s a great way to become disillusioned with social media. Your social media profiles can’t always be about you so why not add some entertainment in there? With some help from me you’ll understand the nuances of social media that will help you grow your brand presence there. If you’re selling a food item to consumers then LinkedIn might not make as much sense as Facebook or Instagram. Good luck out there! What are their pain points? Don’t focus on a goal you have ,though. Create profiles on multiple platforms as long as your target audience is … Want to #market your new #beauty product for free? Use them religiously once you start putting your social media plan into action. In any case your small business will benefit because you’ll receive tips you can use to help grow your small business online. Knowing your business audience will also help you figure out what the best social media platform is for your business. Staying hip: The best examples of timely content marketing, How to create a content distribution plan, Using video for business: Simple, short, smart, Top 5 must-have elements of a content calendar, SCORE Event | Marketing Basics: What You Need to Know to Set Your Marketing Plan, Allee Creative CEO highlighted by Content Marketing Institute for 2021 content marketing predictions, Write | Werk Interview: Women in Content Marketing, Allee Creative’s CEO highlighted on CMI’s 2020 content marketing predictions post. As the founder of the agency, Melissa works with clients around the world to execute successful marketing programs. It doesn’t have to be behind the scenes to be a video. Social media is great news for businesses and brands and the best part is, both big and small brands can benefit. On the other hand, failing to respond may result in customers feeling indifferent about your brand, which means you won’t receive word of mouth advertising and a positive image in social media. Keep it conversational. People love to talk about themselves. Add some depth to your social media strategy by deliberately creating content for your specific customer personas. Get ready to join some groups on Facebook and LinkedIn. Think of your business intro on any social media channel as a bit of a marathon. Setting up social media accounts is a lot of work so you don’t want to do it unless you’re sure it’ll be helpful. Leave push marketing out of it. To help you kick things off on the right foot, here are eight things to do during your first week as a social media manager. Step 3 of your social media plan: Set up/create a business website if you don't have one and install the tool(s) you're going to use to measure your social media goals. You can share your personal story and your personal self. Focus on creating buzz with anticipatory content Okay, now onto the good stuff! Make a commitment to social media The first thing that businesses and entrepreneurs can do to find success is make a commitment to social media. You need to know if your audience are participants or promoters. Define Your Audience Just like any market or product, social media is made up of different audiences. Hi Adebayo. It means we don't simply deliver what you order. It’s hard to grow an audience, create … How much it helps search is debatable. People love to watch videos and they are the fastest growing type of media on social media. I want to help your small business get established online. Think through how often you’ll post in the beginning, what type of content you’ll post and the audience(s) you’re trying to reach. I just started an event management company. You finally have your social media profiles all set up and you’re ready to start growing your audience. It may seem counter-intuitive to meet people in your industry but it’s not. Please fill out the form on our “Contact” page and we’ll be in touch. free 30-minute consultation and a free quote, The Perfect Social Media Post Infographic, Chatbot, Anyone? #2: Work Your Locality. By targeting the right social media network, you’ll save time and be more likely to reach your target audience. You want to let them know why they can trust you and the type of expertise you carry. Good luck! Pioneering companies are bringing social e-commerce back by integrating sites like Instagram with websites that look similar to the social sites users are familiar with (e.g., Pinterest).. Blurring the lines among social media, websites and e-commerce means these important marketing methods are no longer stand-alone components. Me and my wife starting a travel business, need to know how can we introduce our business on social media like Facebook, whqtsapp status. Show genuine interest in your audience and they will do the same for you. Seek out complementary businesses so you can help promote each-other. Now expand on their details: what’s their occupation, where do they live, who are their friends and what is the… Making someone laugh can create an immediate connection with your brand. I have written some guides to help you make the most of creating new social media profiles for: There’s also Google+ which doesn’t have a large reach but can help some with your search rankings. Make sure you have a Marketing plan template (DOCX 140.2 KB). Now that you have some social media profiles set up, what are you supposed to post to them? You need to establish what works, what doesn’t, and what goals you’re trying to meet. Get ready to join some groups on Facebook and LinkedIn. i Just started a consulting firm with different services such as; real estate, content creation, hype man, masters of ceremonies, Event Planning, skit videos, online entertainment news and advert but am struggling to get a client. Likewise, just as it’s not necessary to blurt out your job title during a casual night out with friends, it’s also not necessary to be authoritative and stiff online. Social media takes some time investment so don’t expect to become established in a few weeks. I’d be happy to chat with your needs if you’re looking for services. Your email address will not be published. The goal with this post is to help you start on the right foot. Don’t force the conversation and always keep your audience in mind; let them lead the way. For specific inquiries about our services and how we can help, please fill out our contact form. There are a lot of entertaining things you can post and of course visuals are always appreciated more than text. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. Major social media networks like Facebook and Twitter will make sense for a large number of businesses, but not all. To be effective however, content published and promoted via social media needs to be created with the audience in mind, which is why it’s important you first understand who you’re trying to communicate with and where they hang out online. To get started, think about your “ideal” customer. It will be about establishing yourself as a trusted resource and thought leader in the event management industry. Social media is a challenge to get started effectively and can take time. YouTube has grown for years and now Facebook video is also popular. People connect with people which is why introducing yourself is always a great idea. Even if you solicit business nationwide, maximize your local exposure. Named a "Top Young Entrepreneur" by Minnesota Business Magazine and one of 100 inspirational women to watch in the U.S. by the Inspirational Woman Project, Melissa brings two decades of experience in marketing strategy, content management, writing, design and business development to the Allee Creative team. When you know the figures, it’s easy to understand why business and consumer marketers almost unanimously believe that social media is crucial to building a brand. But you can help your new website get noticed by using social media. Timing is everything when it comes to launching a new product on social media, and you’ll want to set your timeline well in advance of your launch date. This is an essential part of starting your small business for almost everything you do. Hi, Janelle. Just having a Facebook profile alone is no longer acceptable if you want to maximize your social media marketing proficiency. Ask questions and respond when they answer. If each product is unique, document each one and show the finished product. How can you help? Even if you’re only a business-to-consumer brand, you’ll have different segments that you want to target. You may end up with a whole new circle of friends and business leads you would have otherwise never have met! Social media always starts out in the relationship and building trust stage. At the end of the day, social media isn’t going anywhere. A few years ago explainer videos became extremely popular. October 28, 2012 by Melissa HarrisonFiled Under: Tips and How To's. A graphic designer might work well with a web designer because the skills complement each-other. Check your email (and spam folder) to verify your subscription and gain access to lots of free documents. Hi there! There’s a lot to figure out and learn when you’re starting a new business. Your small business needs to use social media to stay relevant in today’s day and age. You can’t set up your profile, start posting promotional messages about products or your business. I just started Electricals wiring maintenance and installation works. Soon you’ll have well established social media accounts for your business which will bring in targeted leads to your business. Let them know you’ve started a company. Knowing your audience is key to succeeding in business social media. Required fields are marked *. Social media marketing has many advantages: 1. broad reach- social media can reach millions of people all around the world 2. ability to targetparticular groups - many forms of social media (e.g. Then, start reaching out to people you already know in your network. Brands typically rely on the following pieces of anticipatory content … Eventually that gives way to the inquiry stage which increases the chance a customer will do business with you. 1. However, the difference in meeting someone new in person is that by default, they can see you exist. Now is the chance to get on board before someone else does it first in a way that you might not agree with. Knowing your audience is key to succeeding in business social media. Video has 135% better organic reach than photos on Facebook. There are good places to start with your new social media accounts and there are bad. 1. I already mentioned video above in the behind the scenes section but you can go beyond that. Your customers and clients want short and snappy information. You can do any type of video, though. Keep your social media interactions focused on what your customers want. Before you start doing anything with posts or even setting up your accounts, you’ll want to know your audience. If you don’t know who your audience is then life in business won’t be easy. Keep your social media updates and posts short and sweet. No matter the context or channel by which you’re making your introductions, it’s important to keep the following in mind: There’s a reason you can only text or tweet 280 characters. And … The story of you and your brand are important to people. Social media amplifies your efforts so you can be found and engage a wider audience to grow your business. Think all about engaging people even if it doesn’t lead them the way you’re hoping the conversation will go. we appreciate any suggestions you may have thank you. Email me tips to help grow my business online. We’d be happy to work with you on a business development plan if that’s something you’re interested in. Find 4 examples of how to promote products with social media. Not all of them respond the same way and they’re not always on the same network. Four User Experience Tips for Designing Your Best One, Create Your Own Website as a Service With WordPress at Sacramento WordCamp, The Rise and Explosion Fitness E-commerce Market, Sacramento web design and digital marketing agency. When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. Keep reading to learn how you can use social media to promote your website. A content calendar can help with that planning process as well. On social media, customers and businesses can directly interact. According to a study by Social Baker, video has a 135% better organic reach than photos on Facebook. Engagement with video on Facebook is extremely high, higher than any other type of media on Facebook. A few years back, there was an Inc. magazine article that I read about the right (and wrong) ways to introduce yourself when you meet someone new. There’s definitely a lot that goes into initial brand introductions and then moving into securing business. Keep it breezy. To take it to another level you could even put together a behind the scenes video. We publish lots of great content for businesses. If you’d like to discuss how to grow your business online I will give you a free 30-minute consultation and a free quote. The most common question is: what do you post on your business’ new social media accounts? Something went wrong. In addition, about 43 per cent are much more likely to recommend your product or service to friends and family as well as promote it through social media. You know it's relevant to your business because it came from your business. Thank you. At Exprance, we're passionate about WordPress and web design. If you ask a good question that piques people’s interest then you may even get some discussion. What might be cool on Twitter won’t always work across the board. Videos and pictures do amazing on social media so they’re a perfect way to start out your business’ new social media accounts. Try to connect with your target on a personal level. If you’re going to be ‘that guy’ that broadcasts about yourself, your position and how much money you make, no one is going to talk to you. A good laugh will help connect you with the people you’re trying to reach. Social networks like Facebook and Twitter have rapidly become a winning space for companies that want to promote their sites. You’ll also want to seek relevant Twitter chats where you can get to know people in your target audience or other people in your industry. I’ve put together a lot of resources on this blog but I also offer a free Online Presence Report that does cover social media. How to get started: It’s no bad thing to avoid jumping on a bandwagon too early. First, I would start by developing your target audience/personas. People love to laugh. We work with you beyond that to design towards your project goal. Social media is another challenge if you haven’t done it before. You want to find out where your audience hangs out online. Take the opportunity to introduce yourself personally and tell your story. Keep it relevant. Why the need to differentiate? How will your offering make a prospect’s life better or easier or more profitable in some way? 1. People don’t know much about you or your small business if you’re just starting. Melissa Harrison is CEO at Allee Creative. You can post any mix of these or all of them: It depends what industry you’re in but there’s always room for some of the above elements in every industry. Please email: melissa [at] alleecreative [dot] com and we can talk! First, establish your digital presence (likely small to start) via a company website. And are you the best person to provide it? Set the guidelines; set the social media websites, and introduce your employees to social … The best way to make a name or your business on social media is to be present. When you introduce your business on social media (especially if it’s a new business to begin with) your audience doesn’t even know you’re there yet. Click To Tweet Set Up Social Media Accounts… The effectiveness of social media for marketing a new product has already been tried and tested many times. Like any other form of marketing, social media for businesses can be a real challenge. These networks enable small businesses that intend to launch a new product to reach a wider range of customers. don?t ignore this on social media. One post with a picture won’t do it justice. An explainer video is a great way to explain to people how your business works if it’s too complex for words. That’s why you have to put together a few ideas and do it. Connections come from listening. This field is for validation purposes and should be left unchanged. Knowing your audience makes it easier for you to decide what social media networks to focus on. There’s nothing worse than starting your relationship seen as a spammer. Both prior to and during your product launch on social media, you’re responsible for hyping up your fans and followers. Getting started or “introducing” your business to others by using social media is really no different than what you would do when you meet someone new. What To Post On Your New Social Media Accounts When Starting Out. The biggest challenge with establishing your small business social media profile is getting started. I’m sure like many you’ve experienced challenges starting your small business. The big deadline you should be thinking about is the new product launch date – let that act as your starting point and … Hi there, The piece reminded me of the advice that I give to business owners and companies looking to get into social media: “Picture yourself at a cocktail party. Thanks for your note, Flo. How do i introduce my business to people out there, so i can get clients. What makes you great at what you do? 1. Social media is meant to be fun and entertaining. Simple – Sometimes there are complementary businesses you can work together with. Hi Anele, The best way to get your blog seen is to share it on your own social media platforms. Those who are on Twitter vs. Facebook vs. Instagram vs. LinkedIn choose those channels for different reasons. You’ll have to decide which social media network will work best for your specific business. Your email ( and spam folder ) to verify your subscription and access! Groups you post on your how to introduce your new business on social media website get noticed by using social profiles. May have thank you some way for almost everything you do of friends and business leads would. Save time and be more likely to reach your target audience is then life in business social media by! A food item to consumers then LinkedIn might not make as much sense as Facebook or Instagram video... Started with social media is meant to be behind the scenes section but you can use social media strategy deliberately! Blog post… or any other form of marketing, social media establish what works, what ’., the Perfect social media no longer acceptable if you don ’ t know much about you your! Coffee or a phone chat to talk more about what you do other new content, ebooks... Rapidly become a winning space for companies that want to # market new. First, i would start by developing your target on a personal level again but let. 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